Ziera

Ziera is a women's comfort footwear brand designed for difficult to fit feet. The brand was established by two New Zealand podiatrists who measured more than 10,000 women's feet, and it has more than 70 years of history. Before it became Ziera, the New Zealand company sold its shoes under the name Kumfs, and it relaunched as Ziera in 2010. At Sole Provisions, the Ziera collection includes sneakers, flats, and boots in multiple widths, and it sits naturally beside our wider women's footwear, wide width shoes, and arch support shoes selections.

Built Around Real Foot Measurements

Ziera began with research: two podiatrists measured more than 10,000 women's feet and used what they learned to design shoes that fit better. That focus on fit still shapes the brand, which designs women's footwear around one thing many shoppers struggle to find, a shoe that actually fits. If you like fit focused brands, you may also enjoy Naot and Vionic.

M, W, XW, and XF/FF Width Options

Ziera offers M, W, XW, and XF/FF widths, depending on the style. Checking the width before choosing a size can be just as important as checking the length, so look at both on each product page. Browse more options in our wide width shoes and bunion friendly shoes.

Interchangeable Forefoot Inserts

The XF and FF options go a step further with removable forefoot inserts that let you fine tune the internal volume. That helps if your feet are wider, higher, or change over the day. These inserts are available on selected XF and FF styles, such as the Yass-XF, so check the product details.

Adjustable Arch Support

Selected styles have adjustable arch support wedges, developed in conjunction with the Auckland School of Podiatry. Most styles also have removable footbeds, so you can add your own support. Explore our shoe inserts if you use an insert. For medical questions about your feet, check with a healthcare professional.

Anatomical Footbeds for Cushioning

Ziera uses anatomical footbeds with cushioning and shock absorption, so the footbed follows the shape of your foot instead of acting as a flat layer. This supports comfort for walking, errands, and long days. Compare with our walking shoes.

Styles for Different Wardrobes

Styles in the collection include the Urban, Zikta, Hastice, Java, and Solar, along with the XF styled Yass-XF. Browse more in our women's sneakers, women's slip ons, and women's boots. Some styles sell out, so check availability.

Getting the Right Fit

For a personal fitting, visit one of our Sole Provisions locations, or read more in our educational hub. Pair your shoes with women's socks and keep them fresh with our shoe care products.

A Few Ziera Details Worth Knowing

  • Established by two New Zealand podiatrists who measured more than 10,000 women's feet.

  • More than 70 years of history.

  • Formerly sold as Kumfs, and relaunched as Ziera in 2010.

  • Widths include M, W, XW, and XF/FF, depending on the style.

  • Removable forefoot inserts on selected XF and FF styles.

  • Adjustable arch support wedges on selected styles.

  • Most styles have removable footbeds.

  • Availability changes over time.

  • Free shipping on orders over $75, see our shipping policy and returns page.

Explore More Fit Focused Footwear

If you like Ziera, compare it with Naot for contoured footbeds, Vionic for supportive styles, Aetrex for orthotic friendly shoes, Rieker for roomy comfort, or Ara for German crafted styles. Check new arrivals and sale items for the latest styles and markdowns.

Related Collections: Women's Footwear · Wide Width Shoes · Arch Support Shoes · Bunion Shoes · Women's Sneakers · Naot · Vionic · Aetrex

Frequently Asked Questions

What are Ziera shoes?

Ziera shoes are women's comfort footwear designed for difficult to fit feet, with multiple widths, anatomical footbeds, and on selected styles, removable forefoot inserts and adjustable arch support. Browse the full Ziera collection to see current styles.

What does Ziera mean?

Ziera is a brand name. We have not found a published meaning for it, and a business report says it was devised by an Auckland brand strategy company for the 2010 relaunch.

What was Ziera called before?

Ziera was previously sold under the name Kumfs. The New Zealand company rebranded as Ziera in 2010.

Are Ziera shoes recommended by podiatrists?

Ziera was established by two New Zealand podiatrists, and its adjustable arch support was developed in conjunction with the Auckland School of Podiatry. We do not speak for individual podiatrists, so check with a healthcare professional for advice about your feet.

Are Ziera shoes good quality?

Ziera focuses on fit and comfort, with anatomical footbeds, multiple widths, and more than 70 years of history. Quality and fit are personal, so check each product page and consider a try on in store.

Where can I buy Ziera?

You can shop Ziera at Sole Provisions, online and in our stores. Find a store near you.

Where are Ziera shoes manufactured?

Manufacturing details vary and can change, and we do not list a single location here. Check the product details for your pair.

Does Sole Provisions offer free shipping and returns on Ziera?

Free shipping applies to orders over $75. See our shipping policy and returns page for details.